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Growth marketing leader building agentic AI workflows that automate content strategy, multiply team output, and deliver measurable business results at scale.
Content leader who turns strategy into scale.
I've spent the last decade building content systems that drive real business outcomes. From scaling a 95-year-old heritage brand through a major crisis to significantly growing a public company's digital presence, I combine creative vision with operational excellence.
Currently at MARA, I lead cross-functional teams across 6 states and 4 countries, partnering with executives to create thought leadership that moves markets. I'm deeply invested in AI-augmented workflows—building systems that let small teams punch above their weight, from automated content pipelines to shipping actual software products.
> career.log
Senior Manager, Growth Marketing
MARA · 2025 - Present
Growth Marketing Manager
MARA · 2025
Digital Marketing Manager
MARA · 2024 - 2025
Communications Strategist
MARA · 2022 - 2024
VP, Marketing
Edwards Virginia Smokehouse · 2015 - 2021
What I bring to the table
Content Strategy
Developing comprehensive content frameworks that align with business objectives and drive measurable growth across channels.
Team Leadership
Building and managing cross-functional teams of writers, editors, producers, and strategists across multiple locations.
Video Production
End-to-end video content creation from concept to distribution, including documentaries, thought leadership, and social content.
Executive Communications
Partnering with C-suite executives to develop thought leadership, investor relations content, and strategic messaging.
Analytics & ROI
Data-driven approach to content performance, with focus on metrics that matter: engagement, conversions, and business impact.
AI-Powered Systems
Building AI workflows that multiply team output—from automated content pipelines to shipping production software. Turning AI capabilities into real business leverage.
Coming soon_
Posts on growth marketing, AI workflows, and building things.
View blog →Let's connect_
Want to talk content strategy, AI workflows, or growth marketing? I'm always up for a good conversation with fellow builders and industry folks.