Resume

Professional Summary - Seasoned marketing executive with 10+ years in digital marketing. Experience in campaign development, content marketing, and brand optimization. A results-driven leader recognized for creative strategy and data analysis to maximize lead generation and profitable 5-to-1 marketing ROI. 5+ years of remote/distributed workforce experience.

Digital Marketing | Copywriting | Content Marketing | Customer Data Analysis | CMS Management | Search Engine Marketing | Google Ads | Google Analytics | Social Media Marketing | Brand Management | Public Relations | Email Marketing | Video Editing | HTML/CSS | Team Collaboration | Project Management | Stakeholder Relations | Graphic Design

PROFESSIONAL EXPERIENCE

FOUNDER, MANAGER | HICKORYDIGITAL, LLC

HICKORYDIGITAL.COM | REMOTE JUNE 2022 – PRESENT

DIGITAL MARKETING – CONSULTING– BUSINESS DEVELOPMENT

  • Collaborates one-on-one with businesses of all sizes to achieve their marketing goals.

  • Utilize over a decade of content marketing and business development expertise.

  • Plan, produce, and tracks results of marketing campaigns including copywriting, video production, social media, email marketing, and more.

  • Currently working with companies that are securing and building services on top of the bitcoin network.

VICE PRESIDENT, MARKETING | S. WALLACE EDWARDS AND SONS, INC.

SURRY, VIRGINIA | REMOTE 2015 – SEP 2021

DIGITAL MARKETING – STAKEHOLDER COLLABORATION – STRATEGIC LEADERSHIP

  • Strategized and executed sales-driving marketing communications campaigns that captured market-leading dominance (market share gains of up to 70%) for newly launched and existing product lines.

  • Achieved popular publications in the New York Times, Food & Wine, PBS, The Food Network, Garden & Gun, and other top news and media publications.

  • Spearheaded the rebranding campaign and development of the “Edwards Virginia Smokehouse” brand nationwide across B2B and B2C markets.

  • Achieved 40% y-o-y increase in direct-to-consumer sales through e-commerce channels by integrating re-marketing ads, optimizing website performance, and cultivating an annual email campaign strategy.

  • Captured 10% y-o-y acceleration in customer acquisition via leading teams in PPC advertising, social media marketing, web development, and public relations departments.

  • Led crisis management group and successfully bolstered customer service response team.

  • Actively volunteered in leadership capacities with the Chamber of Commerce and other local groups to support company and community relationships.

DIGITAL MARKETING MANAGER | S. WALLACE EDWARDS AND SONS, INC.

SURRY, VIRGINIA | SEP 2011 – 2015

CONTENT MARKETING – SOCIAL MEDIA MANAGEMENT – WEBSITE MANAGEMENT

  • Engineered engaging social media campaigns by scheduling content daily for distribution on Facebook, Twitter, and Instagram.

  • Constructed 4+ customer personas by analyzing web data and customer behavior to convert ideal target audiences into leads.

  • Developed a full-stack content marketing strategy by writing blogs, filming promotional videos, and designing visual social content.

  • Upgraded website performance by over 50% via optimizing page speed and the overall checkout process.

Pro Bono

Web Designer & Consultant

Surry County Historical Society | Jan 2019 - Mar 2019

Consulted with the client to discover key online objectives for SurryCountyVaHistory.org. Utilized the Squarespace platform to launch the client’s goals including online donation functionality, blog, and call-to-action volunteer forms. Educated the client on how to use the platform for future use.

Video Producer

Williamsburg Harvest Celebration | Nov 2015

Filmed, edited, and published promotional videos for clients’ events during its city-wide festival across multiple locations. Each video was produced and uploaded within 24-48 hours of each event to create optimal content marketing for the social media team.

Degrees & Certifications

  • School of Media Arts and Design, Digital Video concentration. “Achieved a broad understanding of the aesthetics, techniques and technologies that embody the visual storytelling process as well as a critical perspective of how media tools are used to create content, convey information and impact audiences.” May, 2011

  • “Those who earn the Google Data Analytics Certificate have completed eight courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in Data Analytics. They are competent in tools and platforms including spreadsheets, SQL, Tableau, and R. They know how to prepare, process, analyze, and share data for thoughtful action.” August, 2021

  • “Those who earn the Google Digital Marketing & E-commerce Professional Certificate have completed seven-courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in the field. They are competent in foundational skills in digital marketing and e-commerce.” - June 2022

  • “The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on the Facebook App, Instagram and Messenger.” Link

  • “The Meta Social Media Marketing Professional Certificate, hosted by Coursera, represents the skills for jobs in social media marketing fields, as well as the soft skills needed for career support for the job search. This program will introduce you to social media, develop an understanding of digital marketing and establish your presence.”